When I first started this blog, as Posy Churchgate, very much anonymous I hadn’t thought of having a trademark at all …. If anything I thought my trademark might be the fact that I wrote erotica and reviewed other erotic writing, because I’d noticed that the majority of sex blogs I read were populated with sex toy reviews.
Even though I didn’t plan to share any images of me, I needed something against my profile so from Pinterest I found a sexy one of just legs, which looked quite a lot like my legs, which I used. (Kapow! Bubble popped for anyone who thought it was me with fishnet-clad legs!) As things moved along I needed further images, so I cropped a real picture of me, showing my legs & feet. I thought I’d chosen legs as my trademark ‘thing’.
My name is formed from a silly game some friends and I played years ago, how to create your “Pornstar” name. You choose your first pet for the first name and for the surname you chose something from your first address. I thought Posy Churchgate had a ring to it so I stored it away for the future!
After blogging for about 9 months, and trying to bring my following over from Literotica to Pillow Talk, I was persuaded to join Twitter. My readership growth and my enjoyment in the act of blogging has grown hugely since I did! I am quite a feedback junkie, so I loved to see when people ‘like’ ❤ or re-tweet what I’ve shared. Every time I posted something new anyone who followed me would see me ‘tweet’ about it (previously I sent an email out to anyone who I knew read my blog – painful and limited hey?) I built up the number of people I followed gradually, making sure I liked what they shared or had something in common with them. Basically I treated Twitter like a cocktail party, sometimes watching conversations, often following links, often ‘Liking’ or commenting and sometimes introducing 1 blogger to another’s content.
Not long after joining Twitter I noticed people were talking about the importance of ‘Sharing our Shit’. Apparently bloggers were being being shut down and silenced in various ways and it was important that we cross-pollinated blogging links and content amongst ourselves, like an underground rebellion. I’d only just discovered this sex blogging community but already I felt very strongly that this was my ‘team’ – my elected family. I was keen to help but I only had a very small voice, what should I do?
I soon had the idea of creating an interview as a post. I’d get a blogger I followed to answer some questions so that I knew more about what made them tick, and then share that interview so that others were privy to the same insight as me. I asked a couple of my blogging friends if they thought it was a good idea, they did, so I pushed my luck further and they became my first interviewees!
The questions I created are selfishly what I want to know – when I read someone’s erotica I like to know what their sexuality is, and have they tried others before settling here? When I ask about the toys and dressing up I get a better idea of what makes them tick, the same for the fantasy sex partner question. Other questions, about films and blogs they recommend is further sharing, which my readers and I can investigate later, as I usually include links. I noticed after I’d been doing this a while that Cara Sutra (who curates a fantastic site which is a great help to those of us wishing to hone our skills) also ran an interview feature, but apparently hers featured a while back and most people are happy to share again, even if they were asked before! I keep my questions the same, that way I can ‘compare apples with apples’ (as a friend of mine says).
Nowadays I feel it is my ‘duty’ to share an interview and some blogging links every Saturday on the #SoSS meme, and people tell me they look forward to the interview feature! May Moore, who is a firm friend and very supportive, tells me it is my ‘Trademark’ – which of course is the topic of this piece. It goes to show that with a trademark (or a nickname or gimmick) you can try to steer your audience’s perceptions in the direction you want, but they can’t be forced.